The Palumbo Family Foundation a non-profit dedicated to empowering Chicagoland youth through scholarships and charity aid.
Chicagoland
2026
Founded and operated by the Palumbo family, the foundation provides scholarships for Chicago-area youth applying to their college of choice and grant opportunities for local children’s charities.
The Palumbo Family Foundation is a 501(c)(3) nonprofit charitable organization with a fully volunteer administration with 100% of the net proceeds donated to the youth.
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Brand Platform
Brand Identity
Collateral
Website -
Website Development Cape Cod Web Design
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Palumbo Family Foundation
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DISCOVERY
We researched the landscape of Chicago-area family-run foundations to understand how to differentiate and improve upon the client’s already established and trusted reputation.PRESSURE POINTS
To clearly convey the foundation’s two distinct offerings: charitable donations and higher education scholarships. Our focus was to improve control over messaging, particularly around application deadlines, to ensure timely and transparent communication for all applicants.DESIGNED TO SHINE
The result is a playful, approachable brand that draws on classic schoolhouse motifs, including handwritten type, notebook-style doodles, and a primary color palette. The website introduces a flexible system where deadline countdowns and application CTAs can be revealed or hidden, allowing the brand to adapt throughout the year as application windows open and close.